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You’ve had the ah-ha moment—that wake-up-in-the-middle-of-the-night-and-write-it-down idea for a new product, process or service. Now what? HTR can help you take that idea and start it down the path toward commercialization.


Market Opportunity Assessment

Market Opportunity Assessment provides entrepreneurs with an objective look at a new idea. HTR's team will evaluate the current market situation and analyze how well the proposed idea for a product and/or service fills an unmet need in the marketplace.

Evaluating a series of supporting criteria such as the idea’s competitive advantage, its value creation and the infrastructure needed to pursue the idea as a commercial opportunity, the HTR team will provide recommendations on going forward.

Given the extensive effort required to successfully execute this assessment, a strong commitment is required from the entrepreneur to work closely with the HTR team on this hands-on engagement.


Pre-Seed Workshop

The Pre-Seed Workshop is an annual 2½-day “build-a-company” event that rallies community talent and resources to investigate and transform technologies with commercial potential developed primarily at universities, corporations and major research centers into pre-seed-stage companies.

This highly interactive workshop provides inventors, entrepreneurs and technology professionals with resources for quickly assessing their specific market opportunities and identifying the next steps to be taken in creating a start-up business. Not a lecture series but a hands-on workshop, the Pre-Seed Workshop is limited to a maximum of 10 teams.

Outcomes of the workshop include a concise business case and presentation, and the next steps to be taken toward commercialization. Further, as a result of the workshop, many prior pre-seed attendees have formed business relationships with the experts they met in their teams. Presentations created by workshop teams have formed the basis for securing seed-stage funding shortly after the workshop.

More than 100 new companies have been formed in New York State and secured over $50 million in the past five years as a result of participating in a Pre-Seed Workshop.  

To learn more about the Pre-Seed Workshop experience, please go to these blog posts from the 2014 session:  PSW Day One and PSW Day Two
 

 

Business Plan Development

HTR provides hands-on assistance with your business plan, marketing plan, marketing research, competitive information and intelligence gathering, strategic evaluation and planning, or even your financial plan.


HTR LaunchPad

Modeled after the highly acclaimed Lean LaunchPad program developed at Stanford University and funded locally by a grant from the Max and Marian Farash Charitable Foundation, the HTR LaunchPad is for software and web-based teams and entrepreneurs developing new software applications. 

Program participants can run the gamut from teams firmly established in the software business to recent graduates just starting their software companies. 

Free of charge with a competitive application process, the HTR LaunchPad provides support for up to ten start-up companies or teams, providing one year of advisory services and access to HTR’s incubation facilities, including an initial 12-week program. Working closely with the participating teams are successful serial entrepreneurs, seed-stage venture capitalists, and software engineering and business experts who’ll provide one-on-one mentorship and support.  Teams should have their software ideas at or near the prototype stage by the time the program begins.

Follow the HTR LaunchPad on its blog.


Technology Commercialization

HTR assists both academic institutions and commercial enterprises with making connections to new discoveries and programs—all to support bringing Rochester-area innovations to market.

If you are seeking technologies to help build your company’s product portfolio, HTR can help facilitate the search and the licensing process with area universities and corporations. 

Universities in the greater Rochester area execute more than $500 million annually in research programs, generating innovations that are available for licensing to area firms and entrepreneurs. HTR works closely with the technology transfer offices at these universities to encourage the commercialization of their innovations. 

Many area universities offer use of their facilities and equipment through grants or matching funds programs. HTR assists you with finding the programs and services that provide the greatest leverage to your commercialization and product development initiatives.

HTR also provides “Lean Startup” programs to enable a new venture team to rapidly develop and test business models and prototype products. This process has been used by the National Science Foundation “I-Corps” to commercialize academic research, and now HTR makes this process available to entrepreneurs and inventors in the greater Rochester area.  


Funding Assistance

SBIR/STTR

Small Business Innovative Research and Small Business Technology Transfer grants can provide grant funding of more than $1 million to small businesses developing innovative technologies with potential for commercialization in private and government-sector markets.

HTR focuses its efforts on helping regional firms submit grant proposals—proposals that will direct a larger portion of the SBIR/STTR funds to the Finger Lakes Region.

Winning an SBIR/STTR grant serves as a key indicator for venture capital sources, as well as strategic partners, affirming the validity of the technology, the need for the product or solution you developed, and the company’s attractiveness as an investment target.

Visit SBIR.gov
 

Grant Alert Service

This unique service from HTR provides subscribers with a combination of customized grant information, grant writing tips and strategies, and listings of SBIR/STTR and other grants from state and local governments and foundations (Empire State Development, NYS Department of Labor, NYSERDA, city and county development organizations).

Customized content is collected by an HTR researcher who sifts through the myriad grant opportunities and presents the subscriber with grant solicitations that best fit the subscriber’s business and technology interests. Information about the grants includes details about the offering organization, solicitation title and abstract, funding amounts, eligibility criteria, contact information and deadlines.

This customized service saves each subscriber untold hours of time every month, and the regular monthly e-alerts will have constancy of purpose for those who have always intended to keep abreast of grant opportunities.  

To learn more, contact:
Mike Riedlinger
Program Manager, Technology Commercialization
mike.riedlinger@htr.org
585.413.9061


Next Stage: Incubate »

Expert Contact

Mike Riedlinger
Program Manager, Technology Commercialization
mike.riedlinger@htr.org
585.413.9061