October 14, 2009

Rochester BioVenture Center Round Table Discussion

Branding and Market Presence for Life Science Companies: Three Regional Case Studies

12:00-1:30 pm
BioVenture Center

Presented by:  Sue Kochan, Brand Cool and David Glocker, Isoflux and Tom Shone, formerly President, CooperVision

This lunchtime session is about effectively communicating a company's key messages and getting the attention of the right people to grow the business. Many life science companies focus more efforts on the technology they are developing than connecting with the prospects that will get the highest value from buying and using the technology. Three examples from companies in our region will be presented by a brand strategist and the people that made the branding and marketing decisions in these companies.