Opportunity Assessment

DESCRIPTION

The HTR Opportunity Assessment Program is a pre-formation business service that provides entrepreneurs with an objective look at the opportunity they are looking to pursue. HTR's team will evaluate the current market situation and analyze how well the proposed product/service fills an unmet need in the marketplace. Evaluating a series of supporting criteria such as competitive advantage, value creation and infrastructure needed to pursue the opportunity, the HTR team will provide recommendations whether to go forward and pursue the business opportunity, or not. Given the extensive effort required to successfully execute this program, the Opportunity Assessment Program requires a strong commitment from the entrepreneur to work closely with the HTR team on this hands-on engagement.

THE DELIVERABLES INCLUDE

• Competitive Dynamics: Brief profiles of top competitors and/or market leaders. Discussion of the nature of substitutes and complementary products/services proposed by the company and an analysis of how capable and likely the company is to compete successfully against the established players in the market.
  
• Risks: Outlining the major risks that the potential start-up faces, along with a suggested mitigation strategy.
  
• Financials: Financial projections, including a high-level 5-year forecast of revenues, expenses and P&L. The report will also present a view on investment level required to launch the company, time to cash-flow positive and ROI.
  
• Go/No-Go Assessment Matrix: Evaluation of a series of supporting criteria with an analysis that provides a quick, visual means to identify key strengths and opportunities for the business considering the new market.
  
• Next Steps: Specific recommendations on how best to carry the proposed business concept forward.

For further information please email Terry Gronwall, Entrepreneur-in-Residence, or call him at 585-214-0592